E-mail marketing describes the promotional addressing of potential customers by e-mail. Clear advertising messages, online newsletters or information to current offers are sent directly to the recipient. By clicking a link in the mail the potential customer is led directly to the web site of the promoter. The main aims of e-mail marketing are intensification of the contact to the customer, to increase traffic and turnover, to promote new products and brands.

More and more enterprises count on e-mail marketing, to inform their potential customers about products and services. The advantages of e-mail marketing are obvious: with the possibility to address someone personally, text modules can be adjusted according to the individual profile of the respective recipient. Like this, for example, potential new customers can receive starting offers; existing customers can receive further (product-) information. Furthermore the costs for e-mails are clearly lower than sending the same amount by post. Additionally the response to e-mail marketing is comparatively high and the customer reaction is explicit, prompt and completely measurable.
E-mail marketing is a precious instrument to build up and extend lucrative customer relationships. We show you how you can use e-mail marketing optimal to reach your business objective.