Affiliate marketing, also called partnership marketing or online direct marketing, is based on the idea to open new channels of distribution to merchants via partner web-sites (affiliates). With a targeted linkage of the internet pages from the reseller the enterprises advertise for their own offer. Affiliate marketing is a concept on commission basis. Only when there is an actual turnover or measurable success payment is provided.

Affiliate marketing is based on a success-oriented payment. The affiliate integrates ads, respectively information about the products or services of the merchant in his own web site. If the user clicks on the ad space, he directly comes to the page of the provider. According to the previously arranged payment version – pay per click, pay per lead or pay per sale – the affiliate receives a commission from the merchant. Modern affiliate systems often offer a combination of these payment methods.

Unlike to branding campaigns, which place emphasis on branding and improving their image, affiliate marketing focuses on customer acquisition and to increase the turnover of the respective enterprise. The affiliate technology registers dependably all transactions about the partner web sites, from the first click up to a sale. The online sales activities about the partner pages are therefore directly measurable and controllable; the costs are only success oriented. This enables the merchant to recognize quickly which partners generate notably high traffic and turnover for his business.

The identification and assistance of high-performance affiliates is indispensable to maximize the success of your campaign. We help you to find platforms which are tailored exactly to your requirements and we develop an individual affiliate marketing concept for you.