Performance marketing means the use of different digital advertising media with the aim to achieve measurable reactions and/or transactions with the user. The designation of the customer is done very specifically and individually, the direct contact essential. Performance marketing has the aim to gain and keep customers. Instruments like search engine marketing, affiliate marketing and e-mail marketing are used.

A very efficient form of performance marketing is the search engine marketing. It includes all measures to improve the visibility of a web offer within the search results of search engines. A good placement of the own offer by the leading search engines increases the number of visitors and enhances the online presence of the web site or the advertisement.

Affiliate marketing is based upon the idea of a fair online marketing and sales concept. The main aim is to enable merchants (providers of products and services) to open via partner web sites (affiliates) new channels of distribution. The affiliate integrates ads from the merchant in his own web site. In case the user clicks on the ads he is directly led to the page of the merchant. The affiliate receives a fee from the merchant, according to the arranged commission.

E-mail marketing means addressing potential customers by promotional e-mails. Explicit ads, online newsletters or information is directly sent to the recipient, who is led by a click to the internet page of the promoter. Main advantages of e-mail marketing are the possibility to address the potential customer directly, the quite high response and the clear, prompt and complete possibility to measure the reaction of the customer.

Performance marketing is a success-oriented online marketing – with full cost transparency. It is essential to choose reliable online marketing instruments to have a successful campaign. Trust in the reliable support of fsom – we offer individual service for the implementation of your strategic aims.