The capacity of investment of the advertising industry record high rates of growths every year, in the field of online advertising. In the first half-year 2008 the net sales in the field of online advertising was at about 381 million euro. Compared to the previous year this means a growth of 43 percent. The growing intensive use of the internet makes online advertising to one of the most important parts of corporate advertising media plans.

The typical online advertising on the one hand means integrating so called display-ads (advertising panels like banner, skyscraper, wallpaper or rectangles) into web offers; on the other hand it means to integrate advertising offers as regards to content in terms of micro sites, sponsoring or multimedia-based content. The operating figure for the accounting of the campaigns is normally the “thousand contact price”.
One of the essential advantages concerning the online advertising is that the reaction of the addressed internet user can easily be detected. By the click rate, the number of generated page impressions or the conversion rate, it is possible to determine exactly how successful the online campaign is. Additionally it is also possible to minimize wastages by carefully planned and selected placing the online ads. Especially the possibility of targeting makes it possible to reach the target group and guarantee high efficiency.
Benefit from the experience and the great knowledge of fsom – we offer modern and efficient solutions in the field of online marketing, so that you reach your target regarding your campaign.